By the above thinking process we have done three things : Our target audience is decided. Our USP (Unique Selling Proposition) is decided, that they can work while they earn their degree. And third thing ‘Add On’ is, if they are looking for loan to study we can help them.An “opportunity” that really isn’t is no opportunity at all! So make sure your “once in a lifetime” opportunity lives up to its description before you join. You want to be certain that every window to become successful is wide open for you.